Client: JMA
News: Investment Funding Round
Design Team: Shattuck Creative
Design Brief: Product Branding and Styling
The team behind the MRS525 emergency device engineered an ergonomic and practical form factor, but needed a strong branding element before pitching their concept to investors. Reliability and durability were important narratives to portray within the design, so we focused on both a paramedic and military style for the two finishes. This allowed us to discuss the two use-cases for the device - EMT's here and EMT's abroad. The MRS525 also has color-coded buttons for a simpler user experience during stressful situations.
• Entire project was completed in less than 2 weeks, with great communication and positive reception by the JMA team.
• Project included an an advanced animated walk-through of the device for presentation purposes.