Company: HUDL
Design Brief: Outdoor Tracking Camera Redesign
Hudl’s hardware lineup needs to not only share the same branding vision as the software, but also serve as a flagshipproduct for this new market. My intention with this design is to increase the perceived value of the next generation outdoor device while also keeping costs low through clever design in both production and technology used.
This redesigned Hudl Focus should be the new industry standard for footage capture and analytics.
• Pitched over 40 visual concepts and styling directions.
• Connected with potential manufacturers to ensure product is designed within production constraints.
• Researched various new materials and solvents for water and weather resistance and researched other mechanics, techniques, and best practices for clever heat dispersal.