Company: Quest Genomics
Progress: Funded, Ongoing Development
Design Team: Shattuck Creative
Design Brief: Advanced Product Line Design
"We want to stand out on a table full of boxy lab equipment" Yan, CSO
Quest Genomics specializes in developing reagent kits, consumables and instruments for In-Vitro Diagnostics and wanted to expand their product line and engineering ingenuity into the realm of Cancer Detection and DNA Sequencing instruments. Along with this expansion, Quest wanted to differentiate their foray into the lab instruments market with premium materials and finishes and a product family that minimized the surface area taken up by their footprints. We designed a premium body with a unique and affordable rotary indicator LED design for at-a-glance sequencing updates. Each design featured a unique, intuitive access panel that allowed for both automated & manual movement.
• Project required 3 product designs within a family from scratch.
• Entire process from the first meeting to sketch to promotional rendering & animation had to be completed within a time-span 12 days.
• The product line was successfully pitched to investors in China immediately following the project deadline.